Rakuten.com Shopping

Featured Sales

HOT HOT HOT! Click here to check out today’s Rakuten.com Shopping Marketplace Deals!

Introducing Rakuten Shopping Introducing Rakuten.com Shopping, formally Buy.com.  Click the banner above to see the promotion.

Rakuten Shopping Free Shipping Introducing Rakuten.com Free Shipping offer.   Click the banner above to see the deal.


Buy.com is now Rakuten.com Shopping

  • More than 17 million products
  • Everyday low prices
  • Ranked among the top 3 ecommerce companies in the world

A New Era

Buy.com joined the Rakuten family in 2010, making the joint businesses combined into one of the world’s largest online retail marketplaces. We offer consumers more than 90 million products from 38,500 merchants around the globe. Buy.com becoming Rakuten.com Shopping is the next step of that relationship as the Rakuten Group increasingly unifies its brand internationally. This transition will open up the Rakuten.com Shopping (formerly Buy.com) marketplace to customers globally, as well as introducing merchants and retailers from around the world to its North American customer base. Both its merchants and its consumers will benefit from this open, global market. We are excited at the possibilities to come, and we hope you continue to join us in our global growth.

Who is Rakuten?

Opening it’s “doors” in 1997, Rakuten, Inc. has been a major force in bringing internet retail to the world. Rakuten is a company who inspires action and creates results in the world market through empowering everyday people in their business ventures. ‘Empowerment” has been the key ideal reaching far beyond Japan. Rakuten seeks to empower merchants to deliver Omotenashi, a hospitality mindset, which helps sellers create lasting relationships with customers. Rakuten ranks among the top three e-commerce companies in the world with over 90,000 products from 38,500 shop owners. Among its numerous online properties, its flagship B2B2C (business-to-business-to-consumer) model e-commerce site Rakuten Ichiba is the largest e-commerce site in Japan and among the world’s largest by sales.

What is Rakuten.com Shopping?

Formerly Buy.com,

Rakuten.com Shopping will continue its mission to deliver an outstanding shopping experience to over 18 million customers and offering a broad selection of goods and merchants.Rakuten.com Shopping is a true marketplace which empowers retailers to build individual relationships and go the extra mile for their customers. As opposed to the vast majority of faceless, transactional e-commerce marketplaces which also sell directly to consumers, Rakuten.com Shopping is focused on building relationships with merchants and consumers, differentiating on experience and not price alone.

Rakuten.com Shopping’s focus is on delivering more than just a transactional experience to consumers, instead making connections between merchants and buyers via its ‘discovery’ shopping, video content and reviews.Rakuten.com Shopping believes that ecommerce should be entertainment and fun for customers.

Rakuten.com Shopping offers its merchants the ability to customize their presence on the marketplace – the control of the brand is therefore given back to the merchant, allowing them to increase customer loyalty and build sales. The model provides three key elements for retailers looking to increase online sales – the system, the traffic, and the expertise. We empower our merchants to create a live, attractive and interactive web store while taking good care of the customer. Unlike competitors, it is a combination of technology and people. The approach is to aid its merchants to succeed rather than compete with them.

Rakuten.com Shopping is a true shopping market that differs from the vending machine model and ‘nameless, faceless’ offerings delivered by other online retail markets and strives to remind its valued customers that there are actual people behind the veil of buying online, emphasizing that consumers have a choice about who and where they buy from. Fundamentally, consumers should be able to buy from people, not the internet. This approach allows merchants to truly differentiate and succeed in an increasingly crowded online world.